Few topics provide more uncertainty for small businesses than social media marketing. The learning curve in social media can be steep; however, the rewards can be amazing. Conversations about your brand or service are happening online. By choosing to get involved, you can help shape that conversation.
Where To Start
This first step is likely seen as a huge burden, but it’s really uncomplicated. A good rule of thumb is to keep it simple. Start a Twitter profile and a Facebook fan page. Listen to the conversation that’s already taking place. The listen some more. Jumping into the conversation too quickly tends to lead to an overly aggressive social presence. Don’t worry. We guide you through the process while setting up your profiles.
Social media monitoring is essential to learning where your business stands in the online community. Using tools like Google Alerts, TweetDeck, or Hootsuite will notify you of the conversations in which you can engage. Paid services are available, but these free offerings provide ideal starting points. They also offer an opportunity to monitor the online chatter of your competitors. Any competitive edge you can find is a bonus for your business.
Social Media ROI
Measuring the return on investment in social media is a daunting task for almost all business, small and large alike. It also happens to be a huge opportunity that many businesses fail to sieze. Social traffic can be measured easily, and when paired with a proper analytics implementation, the insights can be mind-blowing. Our experience in the field of social media measurement sets us apart from many SEO consulting companies.
Social media marketing is a great opportunity for small businesses to engage their potential clients. Let us help you get started.