Are you wondering “how can I get my website to appear on ChatGPT and other AI Applications?” Many brands are.
AI Optimization (AIO) is the process of tailoring website content, structure, technical elements, and digital PR to improve visibility in AI applications and AI integrated search engines. Many of the tactics are similar to those we perform in Search Engine Optimization. AI Optimization ensures that your web content is easily found, understood, and utilized by all the major AI applications as well as chatbots and virtual assistants.
AI Overviews Optimization
Benson SEO stays on the cutting edge of emerging SEO processes and tactics, which includes a recent shift by Google recently to display AI Overviews for search queries where they think a generative response might be helpful. Optimizing to earn overview listings includes a specific set of on-page and technical SEO tasks that increase your site’s chances of being featured in these AI overviews you may have seen at the top of search engines like Google and Bing.
Content Optimization for Artificial Intelligence
Benson SEO uses AI content optimization to create a “hub & spoke” process for creating new, supportive content that expands on your existing product and service offerings. In fact we have found that using specific and detailed AI prompts to find associated topics for your main keywords generates long-tail phrases that can be made into blog posts, ebooks, case studies, webinars and other resources. These “spokes” will help prop-up your “hub” pages like the services pages of a website. In addition to new content ideas, we are utilizing SEO tactics like optimizing content structure to make your webpages easily understandable for these new applications.
AI And Technical SEO
AI doesn’t just help us do your on-page SEO, and on-page SEO isn’t all you need to be concerned about for visibility in AI applications. Technical tasks such as creating structured data markup, finding broken links, analyzing page speed metrics, creating XML sitemaps, finding duplicate content and optimizing your robots.txt file are tasks that we leverage AI to help us make your website presentable for AI applications.
AI Optimization and SEO are powerful tools to help us dig deeper into website improvements for better search visibility. Contact us today to learn more about how AI and AI Optimization can help your site’s visibility in these new and growing search platforms.
