TL;DR: Google’s E-E-A-T are Experience, Expertise, Authoritativeness, and Trust are human judged factors that give your pages more chances to show up in search results by publishing quality content on a reputable website that can satisfy human user experience in these four areas. Trust is the most important. Here are what those factors are, Google’s […]
How To Optimize For Google Discover; Increased Impressions, Clicks and Traffic
There are several Google search engine features that content marketers should include in their strategy to get web pages higher visibility in search results. There are AI Overviews, People Also Ask (PAA), featured snippets, local listings and knowledge panels. There is also Google Discover, which has been featured on mobile devices for awhile, but is […]
What Is Search Intent And How Can You Use It For Conversions
What Is Search Intent? What is search intent and how does it play into your SEO strategy? Search intent can loosely be defined as the goal a web searcher is trying to achieve when using search engines to find something, whether it’s entertainment options, product information, where to purchase a product they know they need […]
AI Optimization For Blog Content
AI Optimization: From Content To Technical, It’s Time To Get Visible In AIO It’s time to include AI optimization into your SEO strategy for web pages and blog posts. Gartner recently did a study and concluded that by 2026, search engine volume will drop by 25% and this market share will go to AI bots […]
Solving Shopify SEO Issues
How to Fix Shopify SEO Issues There are SEO issues with Shopify that marketing and SEO professionals should fix to make sure their products get crawled and indexed to have the best chance of showing up in search results. If you are new to ecommerce and are reviewing which CMS to choose, then this post […]
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