The importance of web analytics extends far beyond merely tracking the number of visitors to your site. A site with properly implemented analytics offers powerful data that can influence marketing decisions as well as business goals. At Benson SEO, we believe in making data-driven recommendations. Your analytics is the foundation for this process.
Getting Started With Analytics
Our web site runs Google Analytics and we highly recommend that any site sign up for this free service, although we have experience implementing and working in most of the paid analytic software services. Once a site is tagged properly, we walk our clients through the interface and help set up goal tracking as well as easy-to-digest dashboard reports.
What To Track
A web analytic implementation should start by finding a way to track the main action you want visitors to take on your site. The action you identify is the reason you have a site, and we use that action to measure the effectiveness of your site. We have experience setting up tracking for almost any action a user can take on your site—eCommerce, completed form, email contact, even a click on a social media icon—whatever is important to your business. These actions are recorded as goals in analytics. This level of detail is all part of our web analytics set-up process.
Optimization Based On Data
As your site builds traffic history and goal data, we can begin to make optimization recommendations based on this information. Together we will learn how to target your pages as well as which sources drive the highest converting traffic. At Benson SEO we will walk you through our analysis so you are at ease with the optimization tweaks we make to the site.
Contact us for more details on a full analytics implementation.