Are you wondering “how can I get my website to appear on ChatGPT and other AI Applications?” Many brands are.
AI Optimization (AIO), also referred to as Generative Engine Optimization (GEO), is the process of tailoring website content, structure, technical elements, and digital PR to improve visibility in AI applications and AI integrated search engines. The AI applications don’t operate as traditional Search Engines, but they are information retrieval engines. Many of the tactics to display in AI applications are similar to those we perform in Search Engine Optimization. GEO ensures that your web content is easily found, understood, and utilized by all the major AI applications as well as chatbots and virtual assistants.
AI Overviews Optimization
Benson SEO stays on the cutting edge of emerging SEO processes and tactics, which includes a recent shift by Google to display AI Overviews for search queries where they think a generative response might be helpful. Optimizing to earn overview listings includes a specific set of on-page and technical SEO tactics that increase your site’s chances of being featured in these AI overviews you may have seen at the top of search engines like Google and Bing. This is true for Google’s new AI Mode as well, which is a fully AI-powered search experience. Generative Engine Optimization is proving to increase the likelihood that your brand content will appear in these AI answer engines.
Content Optimization for Artificial Intelligence
Benson SEO uses AI content optimization to research topics for our “hub & spoke” process for creating new, supportive content ideas that expands on your existing product and service offerings. This tactic is specific to using AI applications to create content ideas for your website at scale, not just for showing up in these answer engines. In fact we have found that using specific and detailed AI prompts to find associated topics for your main keywords generates long-tail phrases that can be made into blog posts, ebooks, case studies, webinars and other resources. These “spokes” will help prop-up your “hub” pages like the services pages of a website, which are your revenue driving pages. In addition to new content ideas, we are utilizing SEO tactics like optimizing content structure to make your webpages easily understandable for these new applications.
AI And Technical SEO
AI doesn’t just help us do your on-page SEO, and on-page SEO isn’t all you need to be concerned about for visibility in AI applications. Technical tasks such as creating structured data markup, fixing broken links, analyzing page speed metrics, creating XML sitemaps, LLM.txt files, finding duplicate content and optimizing your robots.txt file are tasks that we leverage to help us make your website presentable for AI applications.
AI Optimization and SEO are powerful tools to help us dig deeper into website improvements for better search visibility. Contact us today to learn more about how AI and AI Optimization can help your site’s visibility in these new and growing search platforms.
Benson SEO Has Joined Brandi AI’s Partner Program
As generative AI reshapes how audiences discover and evaluate brands, agencies have a new responsibility: ensuring their clients are visible and trusted where decisions now begin. Through its partnership with Brandi AI, Benson SEO will help clients uncover how their brands are represented across AI platforms, identify opportunities to strengthen credibility through Generative Engine Optimization (GEO) and translate that insight into lasting market trust. Read the full press release here.
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