A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors […]

I recently asked PR professionals for input on how they measure public relations efforts. I wanted to attempt to recreate some of their PR measurement dashboards and share them so they can be added to any Google Analytics account. The respondents provided great insight into how and why they use Google Analytics dashboards to measure […]

First the disclaimer: the tips listed below are OK at best – I still recommend using a paid SEO software like Moz, Raven Tools or BrightEdge. Google Webmaster Tools is a free resource for site owners to monitor the health of their site and be alerted to any issues or penalties. Google being Google though, […]

First things first, what the heck is “Conversion Rate Optimization”? Essentially, conversion optimization is the practice of encouraging visitors of a website to take a specific action. Read more at Wikipedia. As I’ve shouted from time to time, the first thing a small business needs to do when determining how to measure the performance of […]

(Note: I’m going to make every effort possible to keep this post from turning into a Rex Grossman bashing. That would be too easy.) Google Analytics is a powerful tool when set up correctly. The data provided within the interface can help site owners learn invaluable lessons about their customers. These lessons include simple information […]