This isn’t the only article you’ll find online to help you upload your social advertising and Bing Ads data to Google Analytics, but I do believe it’s the most comprehensive and fully automated approach. Google Analytics is very good at connecting / integrating with other Google products like Google Ads, Search Console, and Adsense. Makes […]
Web Analytics Blog Posts
The Web Analytics section of the Benson SEO blog covers wide ranging tips and tricks to get the most out of your Google Analytics implementation as well as case studies on best practices for measuring the impact of digital marketing campaigns.
60% DECREASE in Pageviews – a Web Analytics Case Study
A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors […]
Simple PR Measurement in Google Analytics (+ Dashboards)
I recently asked PR professionals for input on how they measure public relations efforts. I wanted to attempt to recreate some of their PR measurement dashboards and share them so they can be added to any Google Analytics account. The respondents provided great insight into how and why they use Google Analytics dashboards to measure […]
How to use Google Webmaster Tools for SEO Research and Reporting
First the disclaimer: the tips listed below are OK at best – I still recommend using a paid SEO software like Moz, Raven Tools or BrightEdge. Google Webmaster Tools is a free resource for site owners to monitor the health of their site and be alerted to any issues or penalties. Google being Google though, […]
Conversion Rate Optimization as an SEO Tactic
First things first, what the heck is “Conversion Rate Optimization”? Essentially, conversion optimization is the practice of encouraging visitors of a website to take a specific action. Read more at Wikipedia. As I’ve shouted from time to time, the first thing a small business needs to do when determining how to measure the performance of […]
