Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking. This case study […]
Here you'll find blog posts and case studies about all the new trends in SEO, search marketing, and social media marketing. Benson SEO takes pride in staying on top of the latest changes in the digital marketing industry.
How an Increase in Demand and a Solid Strategy Led to SEO Success Rankings & Traffic Recently, one of our clients clearly demonstrated how creating and implementing an SEO strategy that addressed fixing on-page and technical optimization issues positioned them for increased SERP visibility, higher CTR and more product sales due to current events happening […]
This post was written by Benson SEO’s Digital Marketing Manager, Grace Schlickman. Grace is an experienced SEO Specialist with a demonstrated history of working in the digital marketing industry, and has been a Benson SEO team member for the past year. Whether you’re aware of it or not, you’ve probably come in contact with conversational […]
When speaking with new clients we are often asked, “how does SEO work?” and “how long will it take for this to work?”, and as many agencies can attest, the answer is pretty complicated and often boils down to “it depends”. I thought it might help to spell out how our SEO process. A methodical […]
Recently, I was on a prospect call where I learned the company was in the process of launching an e-commerce platform, but the representatives I was talking to had no idea where the site was in terms of the build-out. This whole conversation made me realize that a website redesign checklist could have helped them […]