Recently, I was on a prospect call where I learned the company was in the process of launching an e-commerce platform, but the representatives I was talking to had no idea where the site was in terms of the build-out. This whole conversation made me realize that a website redesign checklist could have helped them […]
Here you'll find blog posts and case studies about all the new trends in SEO, search marketing, and social media marketing. Benson SEO takes pride in staying on top of the latest changes in the digital marketing industry.
Web page load speed is a critical performance metric for any webmaster nowadays, because Google makes it clear that going forward, a mobile focus is critical for showing up high in search results and user experience. As of November 2016, Google is now indexing mobile sites over desktop. Broadly defined, the speed at which a […]
It seems the old SEO question of whether or not it’s OK or not to publish content on a subdomain is having resurgence. I’m assuming it’s a hot topic again due to the mad push by companies to engage in content marketing. And I’m not saying content marketing isn’t the right tactic for most (almost […]
If you’re a small business owner or a marketer at a small business, you don’t have time to keep abreast of every single Google Algorithm change (Penguins, Pandas, Hummingbirds, Pigeons, Giraffes – OK, I made that one up). However, you do need to know the difference between good SEO advice and the countless myths that […]
I’ve been explaining technical SEO to non-technical audiences for the better part of 10 years. Prior to launching my own consulting business this year I was the lead SEO for a SaaS software company. Educating internal clients, small businesses (while moonlighting as an SEO consultant) and executives on the technical specifics of SEO requires a […]