Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking. This case study […]
An Accelerated SEO Case Study
How an Increase in Demand and a Solid Strategy Led to SEO Success Rankings & Traffic Recently, one of our clients clearly demonstrated how creating and implementing an SEO strategy that addressed fixing on-page and technical optimization issues positioned them for increased SERP visibility, higher CTR and more product sales due to current events happening […]
Upload Social Ad Data to Google Analytics
This isn’t the only article you’ll find online to help you upload your social advertising and Bing Ads data to Google Analytics, but I do believe it’s the most comprehensive and fully automated approach. Google Analytics is very good at connecting / integrating with other Google products like Google Ads, Search Console, and Adsense. Makes […]
Paid Search (PPC) Manager
Benson SEO is seeking a Paid Search (PPC) Manager to join our digital marketing agency. The ideal candidate should be familiar with recent and historical paid search marketing trends, platforms, social marketing, and web analytics. The Paid Search (PPC) Manager must be comfortable working remotely, however maintaining consistent communication with senior staff, as well as […]
The SEO Process At Benson SEO
When speaking with new clients we are often asked, “how does SEO work?” and “how long will it take for this to work?”, and as many agencies can attest, the answer is pretty complicated and often boils down to “it depends”. I thought it might help to spell out how our SEO process. A methodical […]
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