At Benson SEO, we recently analyzed 14 days of server log data from one of our enterprise clients. What we found was both fascinating and a little staggering. We gained a clear picture of how differently Google’s web crawlers and AI application crawlers behave on the same site. The dataset included activity from GoogleBot (excluding […]

Using AI In Ecommerce Ecommerce sites typically have hundreds of pages at the category and sometimes thousands at the individual product level. Using AI prompts and Screaming Frog SEO crawling software can generate page content and related Frequently Asked Questions (FAQ) and answers to help earn more search visibility and traffic and convert site visitors […]

Zero click search has been around awhile, but with AI Mode providing quick answers, searchers are satisfied with the results and not clicking to web pages, which causes decreased clicks while impressions stay the same or improve. SEO and marketing teams noticed something earlier this year when reviewing their Google Search Console Search results report, […]

TL;DR: Google’s E-E-A-T are Experience, Expertise, Authoritativeness, and Trust are human judged factors that give your pages more chances to show up in search results by publishing quality content on a reputable website that can satisfy human user experience in these four areas. Trust is the most important. Here are what those factors are, Google’s […]