What B2B CMOs Need to Track, Measure, and Optimize in 2026 AI powered search has fundamentally changed how B2B buyers discover and evaluate SaaS companies. Instead of clicking through search results, decision makers are increasingly relying on answers generated by platforms like ChatGPT, Perplexity, Claude, and Google AI experiences. These systems summarize information about brands, […]
Google vs. AI Web Crawlers: A Look Inside 14 Days of Crawl Data
At Benson SEO, we recently analyzed 14 days of server log data from one of our enterprise clients. What we found was both fascinating and a little staggering. We gained a clear picture of how differently Google’s web crawlers and AI application crawlers behave on the same site. The dataset included activity from GoogleBot (excluding […]
How to Use AI In Ecommerce SEO
Using AI In Ecommerce Ecommerce sites typically have hundreds of pages at the category and sometimes thousands at the individual product level. Using AI prompts and Screaming Frog SEO crawling software can generate page content and related Frequently Asked Questions (FAQ) and answers to help earn more search visibility and traffic and convert site visitors […]
Zero Click Searches – What You Need To Know
Zero click search has been around awhile, but with AI Mode providing quick answers, searchers are satisfied with the results and not clicking to web pages, which causes decreased clicks while impressions stay the same or improve. TL;DR Summary: What Zero-Click Searches Mean for SEO (Click to open) Zero-click searches happen when Google gives searchers […]
What Is E-E-A-T?
TL;DR: Google’s E-E-A-T are Experience, Expertise, Authoritativeness, and Trust are human judged factors that give your pages more chances to show up in search results by publishing quality content on a reputable website that can satisfy human user experience in these four areas. Trust is the most important. Here are what those factors are, Google’s […]
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