First things first, what the heck is “Conversion Rate Optimization”? Essentially, conversion optimization is the practice of encouraging visitors of a website to take a specific action. Read more at Wikipedia. As I’ve shouted from time to time, the first thing a small business needs to do when determining how to measure the performance of […]
Web Analytics Blog Posts
The Web Analytics section of the Benson SEO blog covers wide ranging tips and tricks to get the most out of your Google Analytics implementation as well as case studies on best practices for measuring the impact of digital marketing campaigns.
Use Google Analytics to Learn About Your Customers
(Note: I’m going to make every effort possible to keep this post from turning into a Rex Grossman bashing. That would be too easy.) Google Analytics is a powerful tool when set up correctly. The data provided within the interface can help site owners learn invaluable lessons about their customers. These lessons include simple information […]
How to Measure a Blog with Google Analytics
How well is your blog doing? It’s the center of your content marketing strategy, right? If you’re simply “reporting” how much traffic you receive to your blog, you’re missing out on some key analysis – How effective is your blog content and what is your user engagement rate? How to Measure a Blog Measuring the […]
Google Analytics for Small Businesses
I’m a huge fan of Google Analytics – check my Twitter stream and you’ll likely find me singing the praises of a great new dashboard or the power of a custom variable. Setting up Google Analytics for small businesses is actually an easy process, especially on WordPress blogs like this site. This post will outline […]
