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How To Optimize For Google Discover; Increased Impressions, Clicks and Traffic

May 13, 2025 by Scott Benson Leave a Comment

How To Optimize For Google Discover; Increased Impressions, Clicks and Traffic

Updated: 1/7/26. There are several Google search engine features that content marketers should include in their strategy to get web pages higher visibility in search results. There are AI Overviews, People Also Ask (PAA), featured snippets, local listings and knowledge panels. There is also Google Discover, which has been featured on mobile devices for awhile, […]

Filed Under: Search & Social

What Is Search Intent And How Can You Use It For Conversions

April 11, 2025 by Scott Benson Leave a Comment

What Is Search Intent And How Can You Use It For Conversions

What Is Search Intent?  What is search intent and how does it play into your SEO strategy? Search intent can loosely be defined as the goal a web searcher is trying to achieve when using search engines to find something, whether it’s entertainment options, product information, where to purchase a product they know they need […]

Filed Under: Blog, Search & Social

AI Optimization For Blog Content

April 1, 2025 by Scott Benson Leave a Comment

AI Optimization For Blog Content

AI Optimization: From Content To Technical, It’s Time To Get Visible In AIO It’s time to include AI optimization and Generative Engine Optimization (GEO) into your SEO strategy for web pages and blog posts.  We are living in a zero click world, and Gartner recently did a study and concluded that by 2026, search engine […]

Filed Under: Blog, Search & Social

Solving Shopify SEO Issues

November 22, 2024 by Scott Benson Leave a Comment

Solving Shopify SEO Issues

How to Fix Shopify SEO Issues Updated: January 13, 2026 There are SEO issues with Shopify that marketing and SEO professionals should fix to make sure their products get crawled and indexed to have the best chance of showing up in search results. If you are new to ecommerce and are reviewing which CMS to […]

Filed Under: Blog, Search & Social

Ecommerce Conversion Rates and Website Speed – How They Go Together

October 10, 2024 by Scott Benson Leave a Comment

Ecommerce Conversion Rates and Website Speed – How They Go Together

Does your website load in less than 2 seconds?  Your Ecommerce Conversion Rates Are Affected By How Fast Your Site Loads  Ecommerce conversion rates and website speed are partners for your site’s success in retaining visitors and boosting sales. Nobody, including you, will stick around and wait for a slow website to load. Here are […]

Filed Under: Search & Social

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