Paid Search Advertising encompasses Pay Per Click (PPC), mobile advertising, display (retargeting, banners) and paid social media ads. By combining classic on-page, off-page and technical SEO with digital ads, web pages can reach a wide target audience that is defined by personas, location, demographics and behavior such as social media activity. A person’s search history, device type and their buyer’s intent are also elements of digital advertising campaigns.
Google & Bing Ads Services
Benson SEO can manage your Google ads with data analysis from GA4 reports that contain custom segments and affinity information. We create multiple ad types at every part of the buyer’s journey, including traditional Google Search Ads, but also Display, Performance Max and Remarketing ads. Our Google Ads management service helps you create conversion oriented landing pages that have gated content for prospective customers to make purchasing decisions.
Social Advertising
Social advertising that targets the right audience is part of our digital advertising strategy for you. Our B2B clients often use LinkedIn and/or X (formerly Twitter) ads to increase their reach for prospects, while consumer-oriented companies may find Google Pay Per Click (PPC) or Facebook advertising is more effective to increase their online presence.
The digital advertising services Benson SEO offers can augment your organic search results strategy with increased online visibility. Contact us today to see how Google and social advertising can help your business grow.
