Core SEO is where we thrive. Search Engine Optimization can loosely be defined as the process of editing a site’s structure and content with the intent of improving its position in targeted search engine result listings. This process is labor intensive and tries to align a web page or entire site with the 200+ ranking signals that Google takes into account when compiling a list of results. We have decades of experience and can help ease the burden of this monumental task. Experience isn’t everything though. We take pride in improving our knowledge and strive to remain on the cutting edge of SEO best practices.
The beginning of any Search Engine Optimization project is a discussion with business owners or marketers. The first step in that discussion is answering the question, “What is the purpose of your Web site?” From there we begin the process of identifying tactics to address these core principles of SEO.
SEO Site Audit
With any task you need a starting point or frame of reference. An SEO site audit is a deep-dive into your existing Web site and online reputation. We’ll take a look at your site to determine what you’re doing well and what needs improvement. The results of the audit are presented in an easily digestible format so you know exactly where you stand and fully understand the tactics we recommend to increase your traffic. Targeted traffic—people looking for your services—will result in more qualified prospects.
Targeting
We can help you determine how to target your site. We’ll walk through the services or products you offer and how you want them to be presented or discussed online. This walkthrough is the foundation of your SEO process. At Benson SEO, we’re big fans of calling things what they are. If you sell “blue widgets,” then we’ll advise you to target your site or page accordingly. Of course, there’s a lot more to it than that, but you know your customers and products better than anyone, so we’ll lean on you just a little for that insight. Together we can identify exactly how to position your site for maximum traffic and results.
Link Building
A link from another Web site is considered a vote of confidence for your site. If Google sees that another site owner went out of their way to recommend your services via a link on their site, then they know you’ve got a quality product that might be interesting to other searchers. This concept is the basis for Google’s ranking algorithm. Not every link is treated the same, and it’s recognizing these nuances that sets Benson SEO apart from other SEO providers. We know the difference between quality and spammy links, and just as this difference affects your reputation with the search engines, it also ensures that we implement only the best practices in link building for all our clients.
Technical
Don’t let the subject matter overwhelm you. It basically boils down to maintaining an efficient Web site. With that, the search engines want to see that your pages load fast, that you have a quality link profile, that your content is readily available to them, and that there are no hoops for the search engine spiders to jump through in order to properly read and rank your content. Search engines want you to have a fair chance at ranking well, and this is why they provide services like Google Webmaster Tools for us to monitor the health of your site. Again, don’t worry, site verification is another tactic we take care of so you can continue running your business. In the past few years we’ve gotten extremely comfortable with auditing and optimizing Shopify websites. See this Shopify SEO case study for more details.
Local SEO
Every business is a local business, and no two search results pages are the same anymore. The search engines modify the results shown based on the location from which the search is performed. Benson SEO will help you get listed, increase your credibility, and own your local SEO results pages.
Contact us to start the conversation so we can help get you the online attention you deserve.
