Benson SEO

Simplifying Search Marketing

  • Search Engine Optimization
  • Web Analytics
  • Social Media Marketing
  • Content Marketing

SIMPLE SOLUTIONS TO SEARCH MARKETING AND SEO

We understand that online visibility is vital to the health of any business, no matter its size, clientèle, or even budget. We also know that for many businesses, the process can be overwhelming. Where do you begin? How do you ensure that your strategy yields results? With a limited marketing budget, how do you target resources to get the best value?

SEARCH ENGINE OPTIMIZATION

On-page, off-page, local, link outreach campaigns—you name it, we have the experience and know-how. Need a full website review? Yes, we can do that too.

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SOCIAL MEDIA MARKETING

Where do you need a presence and why? We can evaluate your social marketing history and needs to develop the right social media strategy.

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WEB ANALYTICS

We are Google Analytics experts and can help with simple installations as well as custom implementations with advanced goals and user segmentation.

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CONTENT MARKETING

Every company has a story to tell, even if they don’t know it yet. We’ll work with you to develop new and interesting content to attract potential customers.

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WE CARE ABOUT MEASURABLE RESULTS

IT’S NOT ONLY ABOUT MARKETING, IT’S A RELATIONSHIP

At Benson SEO, we take the guess work out of SEO and web analytics so that you can focus on what matters—your business. Understanding that you know your customers best, we closely work with you to develop a strategy unique to your needs and budget. We’re based in the Washington, DC, area, and with our experience working with international sites we can help bring visibility to customers around the globe.

THE SEO BLOG

What Is E-E-A-T?

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TL;DR: Google’s E-E-A-T are Experience, Expertise, Authoritativeness, and Trust are human judged factors that give your pages more chances to show up in search results by publishing quality content on a reputable website that can satisfy human user experience in these four areas. Trust is the most important. Here are what those factors are, Google’s […]

How To Optimize For Google Discover; Increased Impressions, Clicks and Traffic

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There are several Google search engine features that content marketers should include in their strategy to get web pages higher visibility in search results. There are AI Overviews, People Also Ask (PAA), featured snippets, local listings and knowledge panels. There is also Google Discover, which has been featured on mobile devices for awhile, but is […]

LOCAL SEO

The search listings that you’re familiar with are a thing of the past, and the days of ten simple blue links are over. Today those ten results on Google have been enhanced to include news, video, location-based listings, sites you previously visited, and even articles that your friends have recommended. Google listings are much smarter today and so are searchers (read: “customers”).

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