What Is Search Intent? What is search intent and how does it play into your SEO strategy? Search intent can loosely be defined as the goal a web searcher is trying to achieve when using search engines to find something, whether it’s entertainment options, product information, where to purchase a product they know they need […]
SEO & Social Media Blog Posts
Here you'll find blog posts and case studies about all the new trends in SEO, search marketing, and social media marketing. Benson SEO takes pride in staying on top of the latest changes in the digital marketing industry.
AI Optimization For Blog Content
AI Optimization: From Content To Technical, It’s Time To Get Visible In AIO It’s time to include AI optimization into your SEO strategy for web pages and blog posts. Gartner recently did a study and concluded that by 2026, search engine volume will drop by 25% and this market share will go to AI bots […]
Solving Shopify SEO Issues
How to Fix Shopify SEO Issues There are SEO issues with Shopify that marketing and SEO professionals should fix to make sure their products get crawled and indexed to have the best chance of showing up in search results. If you are new to ecommerce and are reviewing which CMS to choose, then this post […]
Ecommerce Conversion Rates and Website Speed – How They Go Together
Does your website load in less than 2 seconds? Your Ecommerce Conversion Rates Are Affected By How Fast Your Site Loads Ecommerce conversion rates and website speed are partners for your site’s success in retaining visitors and boosting sales. Nobody, including you, will stick around and wait for a slow website to load. Here are […]
Shopify Ecommerce SEO Case Study
In 2022 we were approached by an ecommerce company who sells men’s personal care products — soaps, shampoo, beard care, that sort of thing. They had recently migrated from Magento to Shopify in early 2022, and we then engaged in the middle of 2022 to conduct a full site audit. After delivering the findings and […]
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