In 2022 we were approached by an ecommerce company who sells men’s personal care products — soaps, shampoo, beard care, that sort of thing. They had recently migrated from Magento to Shopify in early 2022, and we then engaged in the middle of 2022 to conduct a full site audit. After delivering the findings and […]
Technical SEO For Large News Sites
Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking. This case study […]
An Accelerated SEO Case Study
How an Increase in Demand and a Solid Strategy Led to SEO Success Rankings & Traffic Recently, one of our clients clearly demonstrated how creating and implementing an SEO strategy that addressed fixing on-page and technical optimization issues positioned them for increased SERP visibility, higher CTR and more product sales due to current events happening […]
Upload Social Ad Data to Google Analytics
Update: This post is specific to Universal Analytics, but can be applied to the new Google Analytics 4 just as easily. We have executed a few dozen GA4 implementations and can help your business get set up properly to take advantage of the capabilities of GA4. This isn’t the only article you’ll find online to […]
Paid Search (PPC) Manager
Benson SEO is seeking a Paid Search (PPC) Manager to join our digital marketing agency on the paid search services team. The ideal candidate should be familiar with recent and historical paid search marketing trends, platforms, social marketing, and web analytics. The Paid Search (PPC) Manager must be comfortable working remotely, however maintaining consistent communication […]
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