How an Increase in Demand and a Solid Strategy Led to SEO Success Rankings & Traffic Recently, one of our clients clearly demonstrated how creating and implementing an SEO strategy that addressed fixing on-page and technical optimization issues positioned them for increased SERP visibility, higher CTR and more product sales due to current events happening […]
Upload Social Ad Data to Google Analytics
Update: This post is specific to Universal Analytics, but can be applied to the new Google Analytics 4 just as easily. We have executed a few dozen GA4 implementations and can help your business get set up properly to take advantage of the capabilities of GA4. This isn’t the only article you’ll find online to […]
Paid Search (PPC) Manager
Benson SEO is seeking a Paid Search (PPC) Manager to join our digital marketing agency. The ideal candidate should be familiar with recent and historical paid search marketing trends, platforms, social marketing, and web analytics. The Paid Search (PPC) Manager must be comfortable working remotely, however maintaining consistent communication with senior staff, as well as […]
The SEO Process At Benson SEO
When speaking with new clients we are often asked, “how does SEO work?” and “how long will it take for this to work?”, and as many agencies can attest, the answer is pretty complicated and often boils down to “it depends”. I thought it might help to spell out how our SEO process. A methodical […]
60% DECREASE in Pageviews – a Web Analytics Case Study
A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors […]
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