I recently asked PR professionals for input on how they measure public relations efforts. I wanted to attempt to recreate some of their PR measurement dashboards and share them so they can be added to any Google Analytics account. The respondents provided great insight into how and why they use Google Analytics dashboards to measure […]
10 Tips to Lock Down your Technical SEO
I’ve been explaining technical SEO to non-technical audiences for the better part of 10 years. Prior to launching my own consulting business this year I was the lead SEO for a SaaS software company. Educating internal clients, small businesses (while moonlighting as an SEO consultant) and executives on the technical specifics of SEO requires a […]
How to Optimize your Company News Center
I have a bit of experience with news center and news release SEO from a past life. Recently I was tasked with outlining the requirements for a client news center, and I found the following came pretty naturally. Here is a brief and hypothetical outline of best practices and recommendations for the ‘MyFakeSite.com’ news center […]
How to use Google Webmaster Tools for SEO Research and Reporting
First the disclaimer: the tips listed below are OK at best – I still recommend using a paid SEO software like Moz, Raven Tools or BrightEdge. Google Webmaster Tools is a free resource for site owners to monitor the health of their site and be alerted to any issues or penalties. Google being Google though, […]
SEOs are not Pessimists
(I would give a link credit but the site was having issues loading – funny)A few months back, possibly in a meeting or some other non-descript interaction with a colleague I walked away with the feeling the other person thought I was pessimistic. This wasn’t the first time in my career I’ve had the feeling. […]
