(I would give a link credit but the site was having issues loading – funny)A few months back, possibly in a meeting or some other non-descript interaction with a colleague I walked away with the feeling the other person thought I was pessimistic. This wasn’t the first time in my career I’ve had the feeling. […]
2014: All in at Benson SEO!
It is with great pleasure that I share some news with you. Starting on January 1st, Benson SEO will be my full-time passion obsession career! Over the past year or two I’ve been moonlighting as a search marketing consultants to businesses of all sizes while working full-time with a software company. The experience has been […]
Conversion Rate Optimization as an SEO Tactic
First things first, what the heck is “Conversion Rate Optimization”? Essentially, conversion optimization is the practice of encouraging visitors of a website to take a specific action. Read more at Wikipedia. As I’ve shouted from time to time, the first thing a small business needs to do when determining how to measure the performance of […]
3 Tips for Creating Pain Point Marketing Content
The reason 93% of all online experiences start at a search engine is because these people have a question that needs answered. That’s why the search engines refer to the words someone searches on as a “query”. Searchers have a problem that needs to be solved – whether that’s information or a product or service. […]
An iFrame is a Window Google Can’t Open – Small Business SEO Tip
What is an iframe? And better yet, what does that have to do with either SEO or small business marketing? Let’s get to it. An iframe is an html element used to display a document within a document. Think of a Microsoft Word document displaying a second Word document within the content of that first […]
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