First the disclaimer: the tips listed below are OK at best – I still recommend using a paid SEO software like Moz, Raven Tools or BrightEdge. Google Webmaster Tools is a free resource for site owners to monitor the health of their site and be alerted to any issues or penalties. Google being Google though, […]
SEOs are not Pessimists
(I would give a link credit but the site was having issues loading – funny)A few months back, possibly in a meeting or some other non-descript interaction with a colleague I walked away with the feeling the other person thought I was pessimistic. This wasn’t the first time in my career I’ve had the feeling. […]
2014: All in at Benson SEO!
It is with great pleasure that I share some news with you. Starting on January 1st, Benson SEO will be my full-time passion obsession career! Over the past year or two I’ve been moonlighting as a search marketing consultants to businesses of all sizes while working full-time with a software company. The experience has been […]
Conversion Rate Optimization as an SEO Tactic
First things first, what the heck is “Conversion Rate Optimization”? Essentially, conversion optimization is the practice of encouraging visitors of a website to take a specific action. Read more at Wikipedia. As I’ve shouted from time to time, the first thing a small business needs to do when determining how to measure the performance of […]
3 Tips for Creating Pain Point Marketing Content
The reason 93% of all online experiences start at a search engine is because these people have a question that needs answered. That’s why the search engines refer to the words someone searches on as a “query”. Searchers have a problem that needs to be solved – whether that’s information or a product or service. […]
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