Monitoring your brand online has become critical to stay ahead of your competitors and for full-circle customer service. Small businesses are not exempt from brand management, though budget is rarely earmarked for paid monitoring services. Using Google Alerts for brand monitoring is a sufficient first step for most small businesses. Google Alerts is a free […]

Everyone on the web knows that hyperlinks are blue and underlined. Why do web sites stray from this easy usability must-have? I’m not saying the links on every site MUST be blue and underlined, but they absolutely should be clearly formatted so they stand out from the normal text. Vague link styling is easily my […]

I see a lot of chatter online from businesses needing quick-and-easy SEO tips; however I fear much of the advice people receive is misguided. If I could provide the two most basic SEO Tips to small businesses needing better online visibility, it would be to first, check your site indexation, and second, make sure you […]

Many companies are overly concerned with the perception of their brand. They spend countless dollars on brand campaigns, advertising, design overhauls and positioning statements. Far too often these companies are obsessed with how they are perceived by their clients, which makes sense, but they fail to put the focus on what really matters; how they […]

Warning: No conclusions will come from this post. You’ll leave thinking, “OK, now what? Should I pay attention to Google algorithm changes or not?” To be perfectly honest, small business owners probably don’t need to read about changes to the SEO community provided they follow some best practices in their search marketing efforts. Following the […]