What is an iframe? And better yet, what does that have to do with either SEO or small business marketing? Let’s get to it. An iframe is an html element used to display a document within a document. Think of a Microsoft Word document displaying a second Word document within the content of that first […]
Use Google Analytics to Learn About Your Customers
(Note: I’m going to make every effort possible to keep this post from turning into a Rex Grossman bashing. That would be too easy.) Google Analytics is a powerful tool when set up correctly. The data provided within the interface can help site owners learn invaluable lessons about their customers. These lessons include simple information […]
Small Business Brand Monitoring Using Google Alerts
Monitoring your brand online has become critical to stay ahead of your competitors and for full-circle customer service. Small businesses are not exempt from brand management, though budget is rarely earmarked for paid monitoring services. Using Google Alerts for brand monitoring is a sufficient first step for most small businesses. Google Alerts is a free […]
Links Are Blue: And Other Simple Usability Tips
Everyone on the web knows that hyperlinks are blue and underlined. Why do web sites stray from this easy usability must-have? I’m not saying the links on every site MUST be blue and underlined, but they absolutely should be clearly formatted so they stand out from the normal text. Vague link styling is easily my […]
Two Easy SEO Tips – Check Your Site Check Your Titles
I see a lot of chatter online from businesses needing quick-and-easy SEO tips; however I fear much of the advice people receive is misguided. If I could provide the two most basic SEO Tips to small businesses needing better online visibility, it would be to first, check your site indexation, and second, make sure you […]
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