The reason 93% of all online experiences start at a search engine is because these people have a question that needs answered. That’s why the search engines refer to the words someone searches on as a “query”. Searchers have a problem that needs to be solved – whether that’s information or a product or service. […]
SEO & Social Media Blog Posts
Here you'll find blog posts and case studies about all the new trends in SEO, search marketing, and social media marketing. Benson SEO takes pride in staying on top of the latest changes in the digital marketing industry.
An iFrame is a Window Google Can’t Open – Small Business SEO Tip
What is an iframe? And better yet, what does that have to do with either SEO or small business marketing? Let’s get to it. An iframe is an html element used to display a document within a document. Think of a Microsoft Word document displaying a second Word document within the content of that first […]
Small Business Brand Monitoring Using Google Alerts
Monitoring your brand online has become critical to stay ahead of your competitors and for full-circle customer service. Small businesses are not exempt from brand management, though budget is rarely earmarked for paid monitoring services. Using Google Alerts for brand monitoring is a sufficient first step for most small businesses. Google Alerts is a free […]
Links Are Blue: And Other Simple Usability Tips
Everyone on the web knows that hyperlinks are blue and underlined. Why do web sites stray from this easy usability must-have? I’m not saying the links on every site MUST be blue and underlined, but they absolutely should be clearly formatted so they stand out from the normal text. Vague link styling is easily my […]
Two Easy SEO Tips – Check Your Site Check Your Titles
I see a lot of chatter online from businesses needing quick-and-easy SEO tips; however I fear much of the advice people receive is misguided. If I could provide the two most basic SEO Tips to small businesses needing better online visibility, it would be to first, check your site indexation, and second, make sure you […]
