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SEO & Social Media Blog Posts

Here you'll find blog posts and case studies about all the new trends in SEO, search marketing, and social media marketing. Benson SEO takes pride in staying on top of the latest changes in the digital marketing industry.

SEOs are not Pessimists

January 25, 2014 by Scott Benson Leave a Comment

SEOs are not Pessimists

(I would give a link credit but the site was having issues loading – funny)A few months back, possibly in a meeting or some other non-descript interaction with a colleague I walked away with the feeling the other person thought I was pessimistic. This wasn’t the first time in my career I’ve had the feeling. […]

Filed Under: Search & Social

2014: All in at Benson SEO!

December 26, 2013 by Scott Benson Leave a Comment

2014:  All in at Benson SEO!

It is with great pleasure that I share some news with you.  Starting on January 1st, Benson SEO will be my full-time passion obsession career!  Over the past year or two I’ve been moonlighting as a search marketing consultants to businesses of all sizes while working full-time with a software company.  The experience has been […]

Filed Under: Search & Social

3 Tips for Creating Pain Point Marketing Content

April 2, 2013 by Scott Benson Leave a Comment

3 Tips for Creating Pain Point Marketing Content

The reason 93% of all online experiences start at a search engine is because these people have a question that needs answered. That’s why the search engines refer to the words someone searches on as a “query”. Searchers have a problem that needs to be solved – whether that’s information or a product or service. […]

Filed Under: Search & Social

An iFrame is a Window Google Can’t Open – Small Business SEO Tip

December 26, 2012 by Scott Benson Leave a Comment

An iFrame is a Window Google Can’t Open – Small Business SEO Tip

What is an iframe? And better yet, what does that have to do with either SEO or small business marketing? Let’s get to it. An iframe is an html element used to display a document within a document. Think of a Microsoft Word document displaying a second Word document within the content of that first […]

Filed Under: Search & Social

Small Business Brand Monitoring Using Google Alerts

November 25, 2012 by Scott Benson Leave a Comment

Small Business Brand Monitoring Using Google Alerts

Monitoring your brand online has become critical to stay ahead of your competitors and for full-circle customer service. Small businesses are not exempt from brand management, though budget is rarely earmarked for paid monitoring services. Using Google Alerts for brand monitoring is a sufficient first step for most small businesses. Google Alerts is a free […]

Filed Under: Search & Social

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