Update: This post is specific to Universal Analytics, but can be applied to the new Google Analytics 4 just as easily. We have executed a few dozen GA4 implementations and can help your business get set up properly to take advantage of the capabilities of GA4. This isn’t the only article you’ll find online to […]
How will Voice Search Impact my Website?
This post was written by Benson SEO’s Digital Marketing Manager, Grace Schlickman. Grace is an experienced SEO Specialist with a demonstrated history of working in the digital marketing industry, and has been a Benson SEO team member for the past year. Whether you’re aware of it or not, you’ve probably come in contact with conversational […]
The SEO Process At Benson SEO
When speaking with new clients we are often asked, “how does SEO work?” and “how long will it take for this to work?”, and as many agencies can attest, the answer is pretty complicated and often boils down to “it depends”. I thought it might help to spell out how our SEO process. A methodical […]
60% DECREASE in Pageviews – a Web Analytics Case Study
A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors […]
Website Redesign Checklist Tips & Information from Experts
Recently, I was on a prospect call where I learned the company was in the process of launching an e-commerce platform, but the representatives I was talking to had no idea where the site was in terms of the build-out. This whole conversation made me realize that a website redesign checklist could have helped them […]
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