If you’re a small business owner or a marketer at a small business, you don’t have time to keep abreast of every single Google Algorithm change (Penguins, Pandas, Hummingbirds, Pigeons, Giraffes – OK, I made that one up). However, you do need to know the difference between good SEO advice and the countless myths that […]
SEO & Social Media Blog Posts
Here you'll find blog posts and case studies about all the new trends in SEO, search marketing, and social media marketing. Benson SEO takes pride in staying on top of the latest changes in the digital marketing industry.
10 Tips to Lock Down your Technical SEO
I’ve been explaining technical SEO to non-technical audiences for the better part of 10 years. Prior to launching my own consulting business this year I was the lead SEO for a SaaS software company. Educating internal clients, small businesses (while moonlighting as an SEO consultant) and executives on the technical specifics of SEO requires a […]
How to Optimize your Company News Center
I have a bit of experience with news center and news release SEO from a past life. Recently I was tasked with outlining the requirements for a client news center, and I found the following came pretty naturally. Here is a brief and hypothetical outline of best practices and recommendations for the ‘MyFakeSite.com’ news center […]
SEOs are not Pessimists
(I would give a link credit but the site was having issues loading – funny)A few months back, possibly in a meeting or some other non-descript interaction with a colleague I walked away with the feeling the other person thought I was pessimistic. This wasn’t the first time in my career I’ve had the feeling. […]
2014: All in at Benson SEO!
It is with great pleasure that I share some news with you. Starting on January 1st, Benson SEO will be my full-time passion obsession career! Over the past year or two I’ve been moonlighting as a search marketing consultants to businesses of all sizes while working full-time with a software company. The experience has been […]
