I’ve been explaining technical SEO to non-technical audiences for the better part of 10 years. Prior to launching my own consulting business this year I was the lead SEO for a SaaS software company. Educating internal clients, small businesses (while moonlighting as an SEO consultant) and executives on the technical specifics of SEO requires a […]
How to Optimize your Company News Center
I have a bit of experience with news center and news release SEO from a past life. Recently I was tasked with outlining the requirements for a client news center, and I found the following came pretty naturally. Here is a brief and hypothetical outline of best practices and recommendations for the ‘MyFakeSite.com’ news center […]
How to use Google Webmaster Tools for SEO Research and Reporting
First the disclaimer: the tips listed below are OK at best – I still recommend using a paid SEO software like Moz, Raven Tools or BrightEdge. Google Webmaster Tools is a free resource for site owners to monitor the health of their site and be alerted to any issues or penalties. Google being Google though, […]
SEOs are not Pessimists
(I would give a link credit but the site was having issues loading – funny)A few months back, possibly in a meeting or some other non-descript interaction with a colleague I walked away with the feeling the other person thought I was pessimistic. This wasn’t the first time in my career I’ve had the feeling. […]
2014: All in at Benson SEO!
It is with great pleasure that I share some news with you. Starting on January 1st, Benson SEO will be my full-time passion obsession career! Over the past year or two I’ve been moonlighting as a search marketing consultants to businesses of all sizes while working full-time with a software company. The experience has been […]
