Many companies are overly concerned with the perception of their brand. They spend countless dollars on brand campaigns, advertising, design overhauls and positioning statements. Far too often these companies are obsessed with how they are perceived by their clients, which makes sense, but they fail to put the focus on what really matters; how they […]

Warning: No conclusions will come from this post. You’ll leave thinking, “OK, now what? Should I pay attention to Google algorithm changes or not?” To be perfectly honest, small business owners probably don’t need to read about changes to the SEO community provided they follow some best practices in their search marketing efforts. Following the […]

Starting any business is a daunting task filled with long hours, hard work and frustration. That work can often pay-off with amazing results, which is why small business ownership is the American dream. It’s no wonder though, that during this initial process many new business owners aren’t thinking about their marketing efforts. Sure, they know […]

DC is a political, image-driven town, where the perception of a person or organization is reality – I know, nothing shocking there. This concept can be applied even at the small business level in Washington, DC. Your company reputation online is critical to making that first great impression on potential customers. But what does SEO […]