First things first, what the heck is “Conversion Rate Optimization”? Essentially, conversion optimization is the practice of encouraging visitors of a website to take a specific action. Read more at Wikipedia. As I’ve shouted from time to time, the first thing a small business needs to do when determining how to measure the performance of […]
3 Tips for Creating Pain Point Marketing Content
The reason 93% of all online experiences start at a search engine is because these people have a question that needs answered. That’s why the search engines refer to the words someone searches on as a “query”. Searchers have a problem that needs to be solved – whether that’s information or a product or service. […]
An iFrame is a Window Google Can’t Open – Small Business SEO Tip
What is an iframe? And better yet, what does that have to do with either SEO or small business marketing? Let’s get to it. An iframe is an html element used to display a document within a document. Think of a Microsoft Word document displaying a second Word document within the content of that first […]
Use Google Analytics to Learn About Your Customers
(Note: I’m going to make every effort possible to keep this post from turning into a Rex Grossman bashing. That would be too easy.) Google Analytics is a powerful tool when set up correctly. The data provided within the interface can help site owners learn invaluable lessons about their customers. These lessons include simple information […]
Small Business Brand Monitoring Using Google Alerts
Monitoring your brand online has become critical to stay ahead of your competitors and for full-circle customer service. Small businesses are not exempt from brand management, though budget is rarely earmarked for paid monitoring services. Using Google Alerts for brand monitoring is a sufficient first step for most small businesses. Google Alerts is a free […]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- Next Page »
