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Do Small Businesses Need to Follow Google Algorithm Updates?

September 26, 2012 by Scott Benson Leave a Comment

Do Small Businesses Need to Follow Google Algorithm Updates?

Warning: No conclusions will come from this post. You’ll leave thinking, “OK, now what? Should I pay attention to Google algorithm changes or not?” To be perfectly honest, small business owners probably don’t need to read about changes to the SEO community provided they follow some best practices in their search marketing efforts. Following the […]

Filed Under: Search & Social

How to Measure a Blog with Google Analytics

August 16, 2012 by Scott Benson Leave a Comment

How to Measure a Blog with Google Analytics

How well is your blog doing? It’s the center of your content marketing strategy, right? If you’re simply “reporting” how much traffic you receive to your blog, you’re missing out on some key analysis – How effective is your blog content and what is your user engagement rate? How to Measure a Blog Measuring the […]

Filed Under: Analytics

6 Tips for SEO and Social Marketing Success

July 15, 2012 by Scott Benson Leave a Comment

6 Tips for SEO and Social Marketing Success

Starting any business is a daunting task filled with long hours, hard work and frustration. That work can often pay-off with amazing results, which is why small business ownership is the American dream. It’s no wonder though, that during this initial process many new business owners aren’t thinking about their marketing efforts. Sure, they know […]

Filed Under: Search & Social

Online Reputation Management – DC Edition

June 19, 2012 by Scott Benson Leave a Comment

Online Reputation Management – DC Edition

DC is a political, image-driven town, where the perception of a person or organization is reality – I know, nothing shocking there. This concept can be applied even at the small business level in Washington, DC. Your company reputation online is critical to making that first great impression on potential customers. But what does SEO […]

Filed Under: Search & Social

Google Analytics for Small Businesses

May 25, 2012 by Scott Benson Leave a Comment

Google Analytics for Small Businesses

I’m a huge fan of Google Analytics – check my Twitter stream and you’ll likely find me singing the praises of a great new dashboard or the power of a custom variable. Setting up Google Analytics for small businesses is actually an easy process, especially on WordPress blogs like this site. This post will outline […]

Filed Under: Analytics

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