When speaking with new clients we are often asked, “how does SEO work?” and “how long will it take for this to work?”, and as many agencies can attest, the answer is pretty complicated and often boils down to “it depends”. I thought it might help to spell out how our SEO process. A methodical […]
60% DECREASE in Pageviews – a Web Analytics Case Study
A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors […]
Website Redesign Checklist Tips & Information from Experts
Recently, I was on a prospect call where I learned the company was in the process of launching an e-commerce platform, but the representatives I was talking to had no idea where the site was in terms of the build-out. This whole conversation made me realize that a website redesign checklist could have helped them […]
5 Tips To Increase Your Web Page Load Speed
Web page load speed is a critical performance metric for any webmaster nowadays, because Google makes it clear that going forward, a mobile focus is critical for showing up high in search results and user experience. As of November 2016, Google is now indexing mobile sites over desktop. Broadly defined, the speed at which a […]
Microsite, Subdomain, Core Domain Debate
It seems the old SEO question of whether or not it’s OK or not to publish content on a subdomain is having resurgence. I’m assuming it’s a hot topic again due to the mad push by companies to engage in content marketing. And I’m not saying content marketing isn’t the right tactic for most (almost […]
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