Web page load speed is a critical performance metric for any webmaster nowadays, because Google makes it clear that going forward, a mobile focus is critical for showing up high in search results and user experience. As of November 2016, Google is now indexing mobile sites over desktop. Broadly defined, the speed at which a […]
Microsite, Subdomain, Core Domain Debate
It seems the old SEO question of whether or not it’s OK or not to publish content on a subdomain is having resurgence. I’m assuming it’s a hot topic again due to the mad push by companies to engage in content marketing. And I’m not saying content marketing isn’t the right tactic for most (almost […]
SEO Myths for Small Businesses (and the Truth)
If you’re a small business owner or a marketer at a small business, you don’t have time to keep abreast of every single Google Algorithm change (Penguins, Pandas, Hummingbirds, Pigeons, Giraffes – OK, I made that one up). However, you do need to know the difference between good SEO advice and the countless myths that […]
Simple PR Measurement in Google Analytics (+ Dashboards)
I recently asked PR professionals for input on how they measure public relations efforts. I wanted to attempt to recreate some of their PR measurement dashboards and share them so they can be added to any Google Analytics account. The respondents provided great insight into how and why they use Google Analytics dashboards to measure […]
10 Tips to Lock Down your Technical SEO
I’ve been explaining technical SEO to non-technical audiences for the better part of 10 years. Prior to launching my own consulting business this year I was the lead SEO for a SaaS software company. Educating internal clients, small businesses (while moonlighting as an SEO consultant) and executives on the technical specifics of SEO requires a […]
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