If you have the 6sense tracking script (or others like Demandbase) on your site but don’t integrate that data with GA4, you are missing out on discovering who these anonymous prospects are in the buyer’s journey. While 6sense collects that information, if you can’t match it with what they’re looking at on your site, you […]
Web Analytics Blog Posts
The Web Analytics section of the Benson SEO blog covers wide ranging tips and tricks to get the most out of your Google Analytics implementation as well as case studies on best practices for measuring the impact of digital marketing campaigns.
Upload Social Ad Data to Google Analytics
Update: This post is specific to Universal Analytics, but can be applied to the new Google Analytics 4 just as easily. We have executed a few dozen GA4 implementations and can help your business get set up properly to take advantage of the capabilities of GA4. This isn’t the only article you’ll find online to […]
60% DECREASE in Pageviews – a Web Analytics Case Study
A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors […]
Simple PR Measurement in Google Analytics (+ Dashboards)
I recently asked PR professionals for input on how they measure public relations efforts. I wanted to attempt to recreate some of their PR measurement dashboards and share them so they can be added to any Google Analytics account. The respondents provided great insight into how and why they use Google Analytics dashboards to measure […]
How to use Google Webmaster Tools for SEO Research and Reporting
First the disclaimer: the tips listed below are OK at best – I still recommend using a paid SEO software like Moz, Raven Tools or BrightEdge. Google Webmaster Tools is a free resource for site owners to monitor the health of their site and be alerted to any issues or penalties. Google being Google though, […]
